NDIS digital marketing: Google and Meta ads for providers
Avaana provides NDIS digital marketing and aged care advertising: Google Search Ads, Meta ads across Facebook and Instagram, and search engine optimisation, run to generate enquiries rather than impressions.
Campaigns are managed by a performance advertising specialist who has invested more than $1 billion in ad spend across ten countries, and built with people who know the difference between a participant, a family member and a support coordinator.
Because our website and marketing specialists are in-house, your site and your campaigns are built to match each other.
Campaigns targeted to the supports and locations you actually wantMarketing that stays inside the rules for NDIS providersWeekly adjustments, monthly reporting you can actually readBook your free Consultation
Search finds people who are already looking. Meta finds the ones who have not started.
When someone searches "help for seniors at home" or "NDIS support worker near me", they have a problem right now and they are looking for someone to solve it. A Google Search Ad puts you at the top of that result. You pay only when someone clicks, you set what a click is worth to you, and every enquiry is tracked back to the search that produced it. That is why we usually start there.
Meta works differently. Nobody opens Facebook looking for a provider, but you can put your service in front of family members and carers in a specific postcode, and stay in front of people who visited your site and did not enquire. Used for reach and recall rather than immediate leads, it is worth having. Anyone promising you a pipeline from Instagram alone is selling you something.
Diego Sanchez
Diego has thirteen years in performance advertising, with campaigns live across Australia and New Zealand, Europe, the Americas and Asia, and more than $1.5 million in monthly ad spend under management. His practice is leads and sales rather than brand awareness, which is the distinction that matters when you are paying for enquiries.
Google nominated him as a Mega Star Advertiser and Microsoft as Trailblazer of the Year. He holds official Google Partner status with escalated support, which means when something breaks in your account it gets looked at rather than queued.
In performance advertising
Invested across 10 countries
Under management monthly
Official Google Partner
Paid Search
Paid search puts you in front of people at the moment they are looking. Meta puts you in front of family members and carers who have not started looking yet. Budget pacing and management are included at every level.
Search engine optimisation
Getting found when a participant, family member or support coordinator searches for what you deliver, in the area you deliver it.
Organic social media
Your Facebook and Instagram presence between the ads. Best used for trust and recall rather than direct enquiries, which is exactly what it is good at and worth having for that reason.
The problem is usually not too few enquiries. It is the wrong ones.
The people reading your website could be participants, families, support coordinators or plan managers, and they all look for different information. A specialist knows how to explain supports in plain language, set the right expectations, and attract enquiries that match what you actually offer.
Scaling works the same way. Start small, track what converts, then build. Once you know which services and locations bring the best enquiries you can lift budget, expand to nearby areas and add service-specific pages. It goes smoothly only if the website can handle the traffic and still convert. If the site is unclear or slow, you pay more for the same result.
NDIS marketing questions
Are there marketing restrictions for NDIS providers?
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Yes. Your marketing must be accurate, respectful and clear — avoid big promises, pressure language, or anything that could be seen as misleading. Be careful with privacy: photos, stories and testimonials need proper consent and personal details protected. Use branding correctly — do not use the NDIS logo unless authorised, and never suggest you are endorsed or approved by the NDIS if you are not. Australian Consumer Law applies to NDIS providers.
How soon will I see enquiries?
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Search ads can produce enquiries in the first week, because you are appearing in front of people already looking. What takes longer is making them cheap and consistent — the first month is largely about collecting enough data to know which searches are worth paying for and which to exclude. SEO is a different timeframe again, usually months rather than weeks.
Do you work with aged care providers as well as NDIS?
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Yes. Home care and Support at Home providers face the same problem in a different market — families searching for help for a parent, often urgently. The campaign structure differs because the searcher is usually the adult child rather than the person receiving support, and the advertising rules differ too. We handle aged care registration as well, so the same understanding applies.
Which strategies work best for NDIS providers?
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Showing up when people are actively searching: a solid website, strong Google visibility, and clear service pages explaining what you do, where you work and who you support. Google search — SEO and Ads — often performs best because the person is already looking for help. Social media supports this but works better for trust and awareness than for quick, high-quality enquiries.
How do I make sure leads are the right fit?
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Be very clear on your website: what supports you offer, your service areas, your availability, and any key requirements such as age group, level of support, or whether you deliver in-home. A short enquiry form with a few qualifying questions, plus service pages that guide people to the right option, means far less time chasing leads that were never a match.
How does Avaana support marketing and lead generation?
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We help you build a simple, consistent marketing system — building or improving your website, making sure you are found on Google, and running targeted campaigns focused on the supports and locations you actually want. Because our website and marketing specialists are in-house, the site and the campaigns are built to match each other.
Get in front of people who are already looking
Tell us which supports and which locations you want to grow. We will tell you what to start with, what it is likely to cost per enquiry, and what you do not need yet.